5 – Practical Part

Exercise: start-up business plan

Objective: Allow students to write a start-up business plan.

Instructions:

• Assign each student or group of students a business plan draft 

• Task them with developing a business plan for a new start-up that realizes video games.
• Underlines the necessity to focus business’s financial goals and explains how to achieve them
• Explain the different parts to realize: Describe the company, products and services, market research, marketing and sales plan, financial analysis