The creation of a solid business plan is as much an art as it is a science. So it is really important to follow the steps needed to transform a business idea into a viable plan that encourages investment.
The only way to get your foot in the door with potential investors is to have a good gaming concept and a well-written business plan. Unfortunately, as many “digital entrepreneurs” are finding out, writing a business plan for a new media venture is not easy .
All investors, regardless of the industry, look for projects that will give their investment back, plus a premium. Risky projects, like computer games, can still interest an investor if he/she can be convinced that the return, relative to the investment, is large.
Creating a business plan that tells the story of your gaming project accurately, while at the same time relating its money making potential, requires finesse with both words and numbers. Especially because the traditional benchmarks that you might use to measure the success of, for example, a light bulb manufacturer, don’t apply to a video or CD-ROM game.