This course outlines strategies for monetization, entrepreneurship, and startup development within the context of video game coding for environmental education. It emphasizes the evolution of monetization models, exploring traditional approaches like license sales and newer strategies such as Free-to-Play (F2P), Games as a Service (GaaS), microtransactions, and crowdfunding. Key highlights include the impact of platform-specific features like cross-play and cloud gaming, and how these influence revenue generation and player retention.
The chapters discusses the importance of data analytics in optimizing monetization strategies, identifying player behavior, in-game purchases, and engagement metrics as critical areas for analysis. It provides insights into game development costs and revenue models, highlighting the use of crowdfunding platforms like Kickstarter and Indiegogo to support early-stage development.
The practical section includes case studies on games like PUBG, Hades, and Clash Royale, illustrating early access and soft launch models for generating revenue, gathering feedback, and refining products. Each example showcases how developers balance risks and benefits, emphasizing player engagement, financial sustainability, and iterative improvement.
Bibliography:
Dillon, R., & Cohen, O. (2013). The evolution of business models in the video game industry. https://doi.org/10.1007/978-981-4560-61-0_12
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Markopoulos, P. (2018). The effect of monetization in the gaming industry. (BA (Honours) Thesis). Panagiotis Markopoulos. https://doi.org/10.13140/RG.2.2.36666.54721
Tomić, N. (2017). Effects of microtransactions on the video games industry. Megatrend revija, 14(3), 239–257. https://doi.org/10.5937/MegRev1703239T
Wikipedia. (n.d.). Free-to-play. In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Free-to-play
Wikipedia. (n.d.). Video game monetization. In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Video_game_monetization
Analytics Emerging India. (2022, July 1). 10 ways how is data analysis used in video games. Medium. Retrieved from https://medium.com/@analyticsemergingindia/10-ways-how-is-data-analysis-used-in-video[1]games-b5db42337b1d
Setupad. (n.d.). Game monetization models. Setupad. Retrieved from https://setupad.com/blog/game-monetization-models/#:~:text=Game%20monetization%20 models%20are%20essential
