The video game industry has undergone a dramatic transformation over the past few decades, with monetisation strategies evolving to keep pace with technological advancements and shifting player preferences. Traditionally, games were sold as one-time purchases, either through physical copies or digital downloads. However, as the industry has grown and diversified, so too have the ways in which developers and publishers generate revenue. Today, the landscape of game monetisation is vast and varied, encompassing a range of models designed to maximise profitability while enhancing the player experience. This overview explores the key monetisation strategies that have emerged in the video game sector, from classic models like direct sales and licensing to more contemporary approaches such as Free-to-Play (F2P), Games as a Service (GaaS), and microtransactions. These models reflect the industry’s ongoing evolution, driven by the need to adapt to new platforms, technologies, and consumer behaviours. Understanding the development of these monetisation strategies is crucial for grasping how the video game industry has become one of the most dynamic and profitable sectors in entertainment.