5 – Practical part

The task is to analyse three successful F2P games (Fortnite, Genshin Impact, Clash of Clans) to identify their target audience and monetization strategies. Consider the following:

• Who is the primary target audience for each game (hardcore, casual, or midcore)?
• How does each game implement its monetization model (e.g., cosmetic items, gacha systems, or in-game currency)?
• How do these games differentiate themselves in a saturated market?

A summary of findings in a report or presentation that explains the target demographics, monetization strategies, and competitive positioning of each game should be done.