In the current gaming environment, both the developers and marketers need to comprehend the dissection of the video gaming market along with the increasing trend of the Free-to-Play model. The success of mobile gaming: the attention is now more focused on delivering attractive and profitable products to as many people as possible, whether casual gamers or hard-core ones. The free-to-play approach entails an appropriate business model where the emphasis is on treating games as a service where game updates, community, and personalized services continuously grow the business. Given stiff competition in the marketplace, one needs to understand how the players prefer to play the game and what value will players get out of it, in addition to the willingness to innovate and market.