There has been rapid expansion in the global video game industry, and also different segments of the market developed centered on the player engagement and preferences. It is important to understand these segments for the game developers and marketers seeking to create more productive products as well as marketing campaigns. This unit will examine the two main market segments: hardcore, casual, and midcore gamers, and the Free to Play (F2P) business model that has become prevalent mostly in mobile and tablet games. Furthermore, we will look into how the saturation of market space calls for creativity when it comes to differentiation in cases where hundreds of new games are released every day. This is important information that will help you understand how to target different player types in the competitive gaming market.