A video game marketing plan is a strategic process aimed at promoting and selling a video game. It serves to outline the necessary actions to reach the target audience, increase the game’s visibility, and ultimately maximise sales. Here’s a detailed explanation of what it is and what it serves:
A video game marketing plan is a strategic document that details how a video game will be promoted in the market. It includes specific analyses, strategies, and tactics that the company will adopt to achieve its marketing and sales objectives.